Today marks the beginning of yet another chapter in the chronicles of fashion’s somewhat controversial relationship with wee baby teens. For its sixth issue, Love Magazine has been slowly rolling out a series of SIX (naturally) different cover options, starting with Elle Fanning, Chloe Moretz, and the most recent addition, Hailee Steinfeld. Putting whatever issues you may have with babies acting as spokespeople for big-business fashion houses aside, you have to admit these covers are gorgeous. Elle, for example, with all those soft waves and porcelain face, shrouded in ivory Victorian lace, looks ethereal and cherubic and a little unreal. And yet, she’s crying. And so are Chloë and Hailee! But why?

The issue centers around the theme “Super Natural,” which, noting the space, straddles the line between referring to something really organic OR something “supernatural,” i.e., out of this world and fantastical. Like ghosts and fairies and I Can’t Believe It’s Not Butter. The girls certainly embody both of these things by being perfectly matte and fresh-faced while taking on the forms of angels and devils (check out Chloë’s Vivienne Westwood rhinestone horns!) and pretty princesses. But again, why do they have to be sad to do that? (Ed. Note: Lost princesses maybe? Nothing more romantic.) I don’t have a theory to offer, but I do have a lot of questions.

Could it be that sadness is the truest form of beauty? A person’s most natural and therefore most beautiful state? Why must babies be sad to be FASHION? Or must they? Is it because we’re no longer moved by the image of adult sorrow? (Definitely not it.) OR HELLO BREAKTHROUGH, is it that crying children evoke some sort of maternal/paternal (choose your own adventure!) instinct that pulls at our heartstrings, emotionally intertwining us with whatever magazine, perfume, or pretty, pretty clothes we already wanted, but because of that weepy little face, our desire for said product has since been taken WAY over the edge, and NOW WE CAN’T MOVE ON UNTIL WE BUY THEM?!?! That’s it, I cracked the code! Don’t believe the crocodile tears. Those beautiful sadfaces just want you to black out and never come to until you’ve purchased everything they’re selling. Avert your eyes while there’s still time!